If you’ve ever heard the voiceover on a television commercial or narrator of a television program and racked your brain trying to think of the actor behind the voice but couldn’t place it, you’re not alone. From Liev Schreiber as the voice behind HBO’s embedded NFL documentary Hard Knocks, Jon Hamm for Mercedes Benz, to Allison Janney for Kaiser Permanente, sometimes a celebrity’s voice is familiar but elusive. Such is the case for the voice behind Mastercard’s iconic “Priceless” TV campaign, which encourages consumers to use the credit card brand when purchasing the necessities of life.
On a recent appearance on Dax Shepard’s Armchair Expert podcast, the actor-turned-podcaster revealed that guest Billy Crudup, who now stars in The Morning Show, is the voice behind Mastercard’s campaign. Better yet, Shepard asked Crudup to read some copy as if for a new Mastercard commercial.
Crudup put his iconic voice on display as he read the suggested copy, stopping to laugh before reading the shocking price tag of an Hermès Birkin bag. Crudup turned the hilarious exercise into a viral exchange fans can’t get enough of.
On a post shared to Shepard’s Instagram, one commenter wrote, “I laughed so hard when I heard it on the pod and I laughed even harder watching! Priceless.” Another shared, “This is gold.” A third added, “I have watched this 10 times and it still cracks me up every single time.”
The Voice Behind Mastercard
From 1998 to 2005, Billy Crudup was the voice behind Mastercard’s “Priceless” commercials, which included the famed tagline, “There are some things in life money can’t buy. For everything else there’s Mastercard.” Crudup has lent his voice-acting talents to TV spots for Audible Originals as well as a five-part series on the renovation of New York’s Madison Square Garden, home to the New York Knicks and the New York Rangers.
Crudup is one of many Hollywood stars who lend their voices to lucrative campaigns, documentaries, and television programs. He joins comedian Denis Leary, the voice of Ford F-150 trucks; Dexter’s Michael C. Hall, the voice behind Dodge Charger’s ad campaign; and The Office’s John Krasinski, who lent his voice to a series of ads for Carnival Cruise Lines.
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