If you’re a woman over 50 scrolling for your next great escape, you’re far from alone. Women travelers in this age group are now the fastest-growing—and most influential—segment in the travel industry. In North America alone, women over 55 represent a staggering $245 billion travel market, projected to double to $519 billion by 2035.
With more time, resources and freedom than ever, women over 50 are redefining what luxury travel looks like. It’s no longer just champagne at the Ritz or a serene spa weekend—it’s about meaningful, experience-rich journeys that inspire transformation long after the flight home—everything from private safaris with local guides, wellness retreats grounded in culture and chic boutique hotel stays designed to inspire the next big idea. And make no mistake—this group is driving the new wave of luxury. A 2024 survey found women over 50 are five times more likely to travel solo than younger women, and are fully embracing adventure with a “now or never” mindset.
To see where this trend is heading, we turned to Rob Dellibovi, founder ofRBD Hospitality and one of the Top 1% of Virtuoso Advisors worldwide. His 2026 bookings reveal what truly motivates today’s elite female traveler: "It's all about privacy, personalization and purpose-led design," says Dellibovi. From quiet beachside luxury in Mexico to the gardens of Four Seasons Firenze, these are the luxury destinations defining travel for women over 50 in 2026—and beyond.
Related: 7 Best Destinations for Women Over 50 Right Now, According to Travel Advisors
1. Tuscany, Italy
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Tuscany is all about good food, great wine and slowing down. It’s easy to navigate, with boutique hotels and countryside estates that feel relaxed, warm and welcoming. “Tuscany is the ultimate grown-up escape—where you can slow down, savor and remember that indulgence can be deeply restorative,” says Dellibovi.
High-end travelers can enjoy private vineyard tours at Tenuta Torciano or exclusive truffle-hunting experiences in San Miniato, paired with hands-on cooking classes at Castello di Casole’s culinary academy. For an ultra-luxe stay, the Villa di Piazzano, a 16th-century estate near Cortona, offers private chefs and sommelier-led tastings under the Tuscan stars.
Whether it's spa afternoons in Montecatini Terme, sunrise hot-air balloon rides over Chianti’s rolling vineyards or intimate farm-to-table dinners, Tuscany’s personalized service and slow-living luxury makes it irresistible.
Related: 7 Cozy, Classic Hotels for the Ultimate Ralph Lauren Christmas Getaway
2. Kyoto, Japan
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With its cultural depth, world-class service and design-led hospitality, Kyoto continues to set the standard for modern luxury travel in Japan. “Kyoto is ideal for those who value balance,” says Dellibovi. “The temples, gardens and traditional experiences offer a rare window into Japan’s culture. It’s peaceful and inspiring.”
For 2026, Kyoto is set to capture even more attention thanks to new luxury hotel openings and a packed cultural calendar. The Minami-za Theatre hosts Miyako Odori dance in April, and the city will mark the 400th anniversary of the Kan’ei Imperial Visit—both offering an authentic look into Kyoto’s traditions.
Top stays include the Aman Kyoto, a minimalist forest retreat with a private onsen and spa programs inspired by local traditions; the Ritz-Carlton Kyoto, overlooking the Kamogawa River with standout design and awe-inspiring views; and the Six Senses Kyoto, which opened in 2024, and has an emphasis on sustainability and quality.
Travelers can experience a private tea ceremony at Camellia Garden, enjoy kaiseki dining at Gion Karyo or explore the Arashiyama Bamboo Grove at sunrise before the crowds arrive.
3. The Riviera Maya, Mexico
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The Riviera Maya has evolved into one of the most sophisticated wellness and culinary destinations in the Americas. “The Riviera Maya works well for travelers who want to recharge,” says Dellibovi. “Great spas, great food, easy flights—it’s a simple yes.”
La Casa de la Playa, a 63-suite oceanfront retreat, stands out for its contemporary Mexican architecture, private plunge pools and locally sourced dining by some of the country’s top chefs, including Martha Ortiz and Ricardo Muñoz Zurita. The spa’s hydrotherapy circuit and Mayan-inspired treatments transport guests seeking true-to-place experiences.
Beyond the property, guests can enjoy private cenote swims, chef-led market tours in Playa del Carmen or artisanal mezcal tastings arranged through the hotel concierge. Seamless service and direct flight connections from most U.S. cities make it an easy luxury escape—one that combines culture, cuisine and plenty of restorative downtime.
4. Douro Valley, Portugal
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The Douro Valley is becoming known as one of Europe’s most elegant yet understated destinations. Set along terraced hillsides and the winding Douro River, it’s relaxed, scenic and all about exceptional wines. “If you want something relaxing but not boring, the Douro Valley is a win,” says Dellibovi. “It’s beautiful, the wine is fantastic and the pace is mellow.”
For travelers over 50, the region offers a sophisticated slow travel experience, full of vineyard lunches and spa afternoons. The Six Senses Douro Valley remains the benchmark for wellness-focused luxury in Portugal, with river views, an acclaimed organic restaurant and a spa program that integrates local grape-based treatments and forest bathing.
Whether it's private port tastings at Quinta do Crasto, a river cruise aboard vintage boats or guided walks through Pinhão’s vineyards capped with a glass of tawny at sunset, the Douro Valley is rich in culture, but effortlessly comfortable from start to finish.
Related: 7 Places in the World You Should Visit Once, According to Travel Expert Darley Newman
5. Los Cabos, Mexico
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With Los Cabos, it's an easy flight, but a true sense of escape. “Los Cabos works well for women who want relaxation with great scenery and service,” says Dellibovi. “Look for hotels like Vista EncantadaSpa Resort & Residences, which is a smaller, boutique option with a real sense of place—and the temazcal experience is a standout.”
The property’s Milagro Spa offers holistic wellness treatments and a traditional temazcal ceremony, introducing guests to local culture with its hot stone ritual. Its small scale makes service highly personalized, ideal for travelers who are over the energy of large corporate resorts.
Beyond the spa, visitors can enjoy private yacht charters to Land’s End, sunset dining on the terrace at Muna or a day trip to the art galleries of San José del Cabo. With its strong hospitality, excellent food and consistently sunny weather, Los Cabos delivers all the ease of a coastal getaway—without sacrificing depth.
6. South Island, New Zealand
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With its jagged alpine peaks, glaciers and fjords, New Zealand’s South Island is one of the world’s great landscapes—vast, dramatic and uncrowded—it's the filming location for Peter Jackson's Lord of the Rings Trilogy after all. “The South Island gives you room to breathe,” says Dellibovi. “It’s stunning, it’s peaceful and it’s a great destination if you want to feel truly away from it all.”
Top stays include The Lindis, an architectural lodge tucked into the Ahuriri Valley; Matakauri Lodge near Queenstown, with stunning lake views and contemporary New Zealand cuisine; and the Mahu Whenua Ridgeline Homestead, offering quiet and seclusion across 130,000 acres of protected land.
Adventures range from helicopter flights over Milford Sound and guided hikes on the Routeburn Track to private vineyard tastings in Central Otago. Each experience delivers New Zealand’s signature combination of world-class service and otherworldly scenery.
Related: 6 Hidden-Gem Wine Regions to Visit Before Everyone Else Does
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