Eminem is reentering the halftime-show spotlight once again — only this time, it's for an entirely different landmark day in sports.
Plus, the iconic rapper, 53, will be involved behind the lens as an executive producer, versus performing. He and his longtime manager Paul Rosenberg were just announced to produce the Detroit Lions' Thanksgiving game halftime show. After all, Eminem — whose real name is Marshall Mathers — is a proud native of Detroit.
The Lions made the exciting announcement via social media on Thursday, Nov. 13, with an epic, monochrome, side-by-side graphic of Eminem and Rosenberg, 54, looking like they mean business.
"Eminem and Paul Rosenberg to serve as executive producers of Detroit Lions Thanksgiving Halftime Show powered by @verizon," the NFL team's Instagram caption reads. "The Detroit natives will consult the club on talent selection and all aspects of halftime production through 2027 for the Detroit Lions Thanksgiving Classic presented by Ford."
View this post on InstagramFans were quick to express their excitement for Eminem's involvement in the upcoming game, flooding the comments section of the Lions' Instagram post. "This about to be super bowl level ????," wrote one user, while another person commented, "We want Eminem’s performance."
It's yet to be revealed if Slim Shady will actually the grace the stage of the Thanksgiving Day halftime show as a performer as well. But it's no wonder fans are already asking themselves that very question, given that the "Lose Yourself" rapper was a headliner at the Super Bowl Halftime Show in 2022, alongside fellow hip-hop icons Dr. Dre, Snoop Dogg, Mary J. Blige and Kendrick Lamar.
“It’s an honor for [Eminem and me] to team up with the Lions and be a part of the greatest tradition in Detroit sports,” Rosenberg said in a statement, via Billboard. "We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”
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