In an aggressive marketing move, Carl’s Jr. has launched a campaign aimed squarely at McDonald’s, its primary competitor, offering a free sandwich to anyone holding a receipt from the Golden Arches. The brand's response to "shrinkflation" — the practice of reducing product size or quantity while maintaining the original price, thereby increasing the price per unit without a noticeable price tag change — is a campaign called the "Sad Mac Buy Back." In response to shrinkflation, Carl’s Jr. is giving customers a dramatic way to trade economic frustration for a free, bigger portioned meal.
Carl's Jr. will give customers a free Cali XL burger — a new offering that contains double the beef of a Big Mac — directly into the My Rewards accounts of Carl’s Jr. customers. "People want a burger that's actually worth it. Our new Cali XL has more meat, more flavor and more value," Paz Romero, vice president of brand at Carl's Jr. said in a press release. "The 'Sad Mac Buy Back' is our way of letting guests try it for themselves by swapping disappointment for something better— no questions asked."
How to Claim Your Free Burger
Carl’s Jr. invites fans to swap their old proof-of-purchase for a free Cali XL. To qualify, fans must upload a photo of any McDonald's burger receipt dated between January 1 and November 11, 2025 atcarlsjr.com/sadmacbuyback. Qualified, registered My Rewards members will receive their free Cali XL reward beginning November 22.
Related: Chick-fil-A Drops Beloved Holiday Treat and New Merch Early
The reward for switching is the Cali XL, a burger defined by its larger size relative to the competition. It stacks two 3.5-ounce charbroiled beef patties, delivering a combined 7 ounces (pre-cooked weight), along with double American cheese, grilled onions, Classic Sauce, lettuce, and tomato.
Cali XL retails for $5.99, and for those not qualifying for the free promotion, the Cali XL combo—complete with natural-cut fries and a Coke — is available for an additional $2.
Next: McDonald’s Cult-Favorite Sandwich Set for Shockingly Early November Return
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