Ever wondered what it'd be like to physically step inside the world of a streaming platform? Netflix now has just the offering.
The prestigious media company has opened its first-ever "Netflix House" in Pennsylvania, according to The Hollywood Reporter, with Ted Sarandos, Pennsylvania Gov. Josh Shapiro and other public figures on-hand the commemorate the occasion.
The all-new venue is described as a real-world, physical representation of what Netflix has built for TV. The grand entrance is a cleverly designed red envelope (remember Netflix's glory days?), which visitors will walk through to get to a grand atrium overflowing with characters and visuals from the company's vast library, THR noted on Tuesday, Nov. 11.
“This big red envelope is symbolic of what we used to do years ago, which was mail DVDs around the United States,” said Sarandos, 61, standing next to co-CEO Greg Peters and Shapiro, 52, at the space’s opening ceremony on Monday. “What we did, even when the technology was different, is that we build fans, and this Netflix House here is to celebrate the fans.”
The Netflix House is a clear indicator that the company is following in the footsteps of The Walt Disney Co. and NBCUniversal, which have a plethora of theme parks and experiences that help build a connection with fans.
“That’s what drives love for a brand, is that emotional connection,” says Netflix CMO Marian Lee recently told THR. “I always tell the team that it’s about giving fans a place to have a shared community, and my team reminds me that we’re stewards of the story, so we want to continue the storytelling. You’re coming in, and there are elements that are familiar, but it’s not just the show in a real life setting, it’s elements from that."
Netflix made headlines last week when a new cooking competition show was revealed to be in the works at the streamer, based on the hit video game series Overcooked. A24 acquired the rights in order to develop the game's popular concept into an all-new TV show, according to Deadline.
Hence then, the article about first ever netflix house opens in u s inviting fans inside streamer s beloved tv world was published today ( ) and is available on Parade ( Saudi Arabia ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( First-Ever 'Netflix House' Opens in U.S., Inviting Fans Inside Streamer's Beloved TV World )
Also on site :
- The Supreme Court Cast Its Lot With Trumpism. It Should Be Very Worried.
- My Wife Doesn’t Know I Watched Her Cheat On Me. My Reaction Might Shock Us Both.
- Eight fire crews tackling blaze at West Midlands Wetherspoon pub