The AJi Group has unveiled Yellow Lab, which is billed as a specialised concept and creative unit dedicated to catalysing innovative architectural thinking. The new initiative aims to elevate design services by innovation at the very beginning of the design process, and is said to underscore AJi’s commitment to amplifying its architectural capabilities by focusing on exceptional concept design, technology, and creative experimentation.
Yellow Lab is envisioned as a hub where thinking and digital innovation converge. By leveraging advanced computational workflows and generative design tools, the unit will push the boundaries of how the built environment is conceived and shaped. This early integration of these technologies enhances design intelligence, improves project efficiency, and reinforces AJi’s dedication to transformative, future-forward design, the firm said.
Eng. Hamzeh Awwad, CEO of AJi Group said, “The launch of Yellow Lab is a testament to our continued investment in design excellence and innovation, to stay ahead of the trends that define the design and architectural sector. With digitalisation fast transforming the world, and the region focused on tapping the potential of next-era technologies, we believe it is important to scale up our solutions to drive innovation and present exceptional designs that meet the aspirations of our forward-looking clients. Yellow Lab further positions us as a pioneer in industry innovation, enabling us to provide exceptional architectural solutions.”
Arch. Ahmed Fares, Head of Yellow Lab added, “Yellow Lab is a creative and technical catalyst within AJi, driving bold ideas and elevating the group’s architectural language across regional and international markets. By drawing on advanced digital technology and limitless creativity, Yellow Lab will provide our teams with specialised resources and technologies to develop solutions that meet the evolving needs of our clients and communities. It reinforces our commitment to delivering cutting-edge and path-breaking architectural and engineering services.”
Yellow Lab will function as an internal design unit within AJi Group, focusing on concept development and creative solutions for architectural projects. The unit will integrate digital design technologies and computational methodologies to support the group’s project portfolio and expand its design capabilities, the firm explained.
The establishment of Yellow Lab aligns with these core values and the group’s vision centred around three pillars, strengthening its legacy, nurturing talented professionals, and partnering in shaping the region’s future.
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