Pepperidge Farm Goldfish is shooting its shot with the Philadelphia 76ers.
In a joint announcement on Friday, Campbell's (the parent company of Pepperidge Farm and its cherished cheesy cracker) and the NBA team revealed a "unique," limited-edition collaboration commemorating the 25th anniversary of the 2000–01 Eastern Conference Championship.
The "silver jubilee" celebration will certainly serve up a wave of nostalgia for fans who remember exactly where they were during the big game, but it's also bringing a special snack with it–you know the one, it's the only one that "smiles back."
Goldfish Debuts Limited-Edition Crackers Inspired by Vintage 76ers Jerseys
The baked cheese cracker has found a boatload of success with recent partnerships, reaching virality and selling out entire stocks of limited-edition offers in mere minutes. And we expect nothing less than a slam dunk response to its newest LTO: co-branded Goldfish packaging.
Related: Pepperidge Farm Goldfish Debuts ‘the Cutest’ Collaboration Heading to Stores for the Holidays
Goldfish x 76ers collab.Taking inspiration from the 76ers' winning jersey that year, a limited number of Goldfish crackers featuring the vintage "Sixers" logo will be made available at three upcoming home games as well as online–but scoring a bag won't be so simple.
According to an official statement shared with Parade, only a couple of thousand Goldfish x Sixers cracker bags are up for grabs and a portion of them are reserved for fans attending three upcoming home homes (this Sunday's game vs. the Detroit Pistons, a game vs. the Golden State Warriors on Thursday, Dec. 4, and a game vs. the New York Knicks on Saturday, Jan. 24). The first 2,001 fans to enter each game will receive a voucher to claim their limited-edition Goldfish bags upon exit at the end of each game.
The announcement may have only been made a few hours ago, but social media is already calling it a victory, with one posting on X (formerly Twitter) that this "is exactly the type of collab the world needs right now. Have to get a bag."
2001 Sixers x Goldfish is exactly the type of collab the world needs right now. Have to get a bag. pic.twitter.com/UE5i8NmW0S
— Jeff McDevitt (@JeffMcDev) November 7, 2025"Straight fire," a second cheered.
"Where can I buy these immediately ?" one more begged.
Fans who don't have game tickets but want a bag of the iconic crackers still have the opportunity; they'll just need some luck on their side. Beginning on Sunday, Nov. 9, interested collectors can enter the sweepstakes for a chance to win a limited-edition bag.
Next: Pepperidge Farm Launches ‘Awesome’ New Goldfish Flavor and Revives a Fan-Favorite for Limited Time
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