On one hand, Borderlands 4 had a strong launch. In its opening hours, it had the biggest launch for the entire Borderlands series on PC with over 100K concurrent players on Steam, eventually hitting over 300K on its opening weekend. It hit 2 million units sold in its opening week, and for September 2025, it topped sales charts in the US, becoming one of the best-selling games in the US for 2025 so far. That said, according to Take-Two Interactive boss Strauss Zelnick, sales were "softer" than expected. In an interview with The Game Business that went live shortly after […]
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