Phorm Energy is launching a new drink flavor, but fans will only find it at 7-Eleven, Speedway, or Stripes stores.
The relatively new energy drink brand only landed at 7-Eleven a few months ago, but it's already become a top seller and now it's giving back with an exclusive new flavor that's heading to the popular convenience retailer.
The joint announcement came just a few days before Veterans Day, observed on Tuesday, Nov. 11–an important detail because the new flavor, called Honor. Educate. Unite., supports Folds of Honor, a nonprofit organization that provides families of fallen or disabled U.S. service members and first responders with academic scholarships.
Brendan Whitworth, CEO of Anheuser-Busch (the company producing Phorm Energy), said the team is "incredibly proud to expand our longstanding partnership with Folds of Honor to include Phorm Energy."
Phorm Energy Debuts Exclusive New Flavor at 7-Eleven
According to the release, a portion of the proceeds ($0.33 per can or $3.98 per 12-pack) of every Phorm Energy Honor. Educate. Unite. sold between now and Sunday, Feb. 1, will be donated to Folds of Honor.
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"This brand and our partners are united by a commitment to quality, innovation, and purpose – and through this bold new flavor, we’re empowering our loyal Phorm Energy consumers to give back to those who have given so much," Whitworth concluded.
As for the actual flavor profile, it's officially described as tasting just like a cherry slush.
Phorm Energy's new Honor. Educate. Unite. flavor, now available exclusively at 7-Eleven, Speedway and Stripes stores."As a veteran I understand the values of commitment, resilience, and service—core qualities that our brave military members live by every day, and something that is also of utmost importance to our partners at Phorm Energy," 7-Eleven CEO Joseph DePinto added. "Together, we are not only bringing an exclusive energy drink to our shelves at 7-Eleven, but we are honoring those who serve our country through donations to Folds of Honor."
The limited-time flavor joins Phorm Energy's line of permanent offers, which include Screamin’ Freedom (Cherry, Lemon & Blueberry), Grape Smash, Orange Fury, and Blue Blitz. Taste aside, all of Phorm's energy drinks are made with zero sugar and a "unique blend of ingredients" including vitamins B6 and B12 to support mental focus and hydration. Every 16-ounce can contains 200 milligrams of caffeine sourced from green tea extract.
The carbonated lineup is so popular that it became the best-selling 7-Eleven Dollar Deals energy drink of all time, according to the company. To support this speed of growth, Anheuser-Busch announced in September that it put an additional $1 million toward expanding production capabilities at its Los Angeles Brewery, which is great news for fans because it could mean the brand developing more new flavors or limited-edition releases to come in the future. Should any such announcements come, we'll be among the first to let you know.
For now, 7-Eleven, Speedway and Stripes customers can enjoy the new Honor. Educate. Unite. flavor–or any other Phorm Energy drink–for a limited time.
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