The Zetter Group Expands with The Zetter Bloomsbury Townhouse Hotel ...Middle East

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The Zetter Group Expands with The Zetter Bloomsbury Townhouse Hotel
source : hospitality net ( Middle East ) () 41
In early 2026, The Zetter Group will expand its celebrated London portfolio with the opening of The Zetter Bloomsbury — a 68-bedroom townhouse hotel set across six interconnecting Georgian buildings on Montague Street, directly opposite the British Museum. The new property will bring The Zetter’s distinctive, personal approach to hospitality to one of London’s most storied and cultured neighbourhoods. Award-winning designer James Thurstan Waterworth’s interiors draw inspiration from Bloomsbury’s literary and artistic heritage. Antique finds, vintage lighting and rich textiles create an atmosphere that feels "like staying with a well-travelled friend," balancing global sophistication with the warmth of a private home. Rooms range from intimate Cosy Rooms to grand Terrace Suites with four-poster beds and sweeping garden views. The ground floor will feature The Parlour, a relaxed cocktail and coffee space; The Orangery, a light-filled dining room overlooking the garden; and an outdoor te...

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