Deadpool star and prolific entrepreneur Ryan Reynolds has ignited a firestorm across Minnesota after residents say he suggested they residents lack the sophistication to appreciate his new boxed wine brand. The actor’s comments, made to the Star Tribune, have been widely deemed "insulting" and "rude" by locals who feel he is directly attacking their taste level and community pride.
Minnesota Not 'Martha's Vineyard': The Comparison That Sparked the Rage
The celebrity wine brand, Ugly Estates, is launching exclusively in Minnesota, partly due to its unique packaging: a box rather than a traditional glass bottle. When discussing the rationale for this exclusive rollout, Reynolds positioned the state as the target demographic, contrasting it sharply with an elite, East Coast locale.
The actor suggested that Minnesotans would be receptive to the low-frills packaging, stating: “You want to go to places that will get it,” before adding the remark that sparked the deepest outrage: “I don’t think Martha’s Vineyard is going to really embrace this the way Minnesota might.”
This comparison was immediately interpreted as a slight against local consumer tastes. One Instagram user summarized the backlash: “News flash to Ryan most people who drink wine here don’t drink boxed wine.” Another concluded, “I guess he thinks Minnesotans are cheap and lack taste.”
The ‘Underdog’ Label and the 'Fargo' Accent
Beyond the wine preference, Reynolds’s comments touched on regional identity. The actor, who admittedly has only visited Minnesota twice, referred to the state as an "underdog," a label local residents quickly rejected. One critic noted that the underdog status of an entire state “undermines the beauty of our communities,” especially considering a U.S. World and News report that ranks Minnesota the #4 best state overall.
Reynolds also addressed the regional accent, comparing it to the exaggerated version often seen in film. “I come from Canada. They love making fun of our accent, and they love going after the Minnesota accent and doing a little caricature,” Reynolds said. “Ryan uses the exaggerated movie “Fargo” as a model for our accent,” the frustrated Minnesotan wrote on Instagram. “I know no one that speaks like that here.”
He tried to relate to the local sense of humor, linking it to the severe weather: “Funny people come out of Minnesota. Funny people come out of eastern Canada... When you’re freezing your butt off in the winter months, you’re huddled together. And when you’re huddled together, you’re sparking ideas.” The commenter wasn’t having it: “So apparently, we will drink his wine and laugh because we are cold.”
Reynolds characterized the product as “ugly wine, good wine, but done in a way that is super affordable,” aiming for “the mischief of it.” The combination of the comparison to Martha’s Vineyard and the "underdog" comment has led to strong reactions like “He’s so insulting” and “As a Minnesota resident... I’ll pass!”
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