The 2025 Today show Halloween costume reveal once again turned Rockefeller Plaza into a full-blown spectacle — this time with a theme that took viewers on a road trip.
As the anchors stepped onto the plaza set, they brought some of America's biggest pop culture moments to life with full performances, props, and all-in energy that fans have come to expect each Halloween morning.
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Jenna Bush Hager Halloween Costume 2025
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Jenna Bush Hager went all in for Halloween in true Today fashion, appearingas Anna Wintour, editor-in-chief of Vogue, complete with Wintour's iconic bob and bangs. She also wore a replica of Wintour's floral dress that she donned last month at the Dolce & Gabbana Show in Milan.
Savannah Guthrie Halloween Costume 2025
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Savannah Guthrie brought The Devil Wears Prada to life, entering the set as Meryl Streep's character Miranda Priestly. The anchor leaned into the fashion vibe and stole the show with Miranda's signature coat-flinging moment from the film.
“I love Miranda Priestly, I love The Devil Wears Prada," Savannah told TODAY.com. “I cannot wait until the sequel."
Craig Melvin Halloween Costume 2025
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Craig Melvin went full Prince mode, rocking a glam purple suit, ruffled white shirt, and the artist’s signature white guitar, truly a Purple Rain moment fit for morning TV royalty.
Willie Geist Halloween Costume 2025
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As the group's road trip took them to Las Vegas, Willie Geist popped up as legendary Vegas performer Wayne Newton singing “Danke Schoen."
Dylan Dreyer Halloween Costume 2025
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Dylan Dreyer joined the lineup as Frankie Valli, one of the founding members of the Four Seasons, wearing a red suit and short, black wig.
“My dad was a mechanic, and he would record the oldies station for me on cassette tapes and bring them home,” Dreyer told TODAY.com. “I know every lyric to every song from that era.”
Sheinelle Jones Halloween Costume 2025
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Sheinelle Jones wowed viewers in her Cowboy Carter-inspired look as Beyoncé — complete with a rhinestone studded ensemble, cowboy hat and dance moves that rivaled Queen Bey herself.
Carson Daly Halloween Costume 2025
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Carson Daly matched the day’s energy as Sylvester Stallone's Rocky Balboa, and he paired perfectly with the rest of his cohosts. Wearing the iconic gray sweatshirt and red sweatband, the former MTV star jogged through the crowd similar to the legendary scene of Rocky running up the steps in Philadelphia.
Al Roker' made his grand entrance as's grand entrance was tied with Daly's as he dressed up as Mr. T's Clubber Lang from Rocky. Roker has built a Halloween legacy of Spooky Season transformations, and this year’s look might have been his best yet.
Laura Jarrett Halloween Costume 2025
NBC/YouTube
Laura Jarrett took viewers back to Bayside High in the '90s as Lisa Turtle from Saved by the Bell, complete with an oversized cell phone and a lime green outfit. But what's Saved by the Bell without Slater? Mario Lopez, who played the character in the original series, gave her a call and encouraged her to ditch school and come grab a snack at The Max.
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About the 2025 ‘Today’ Show Halloween Theme
The show’s annual Halloween event has become a morning TV tradition, complete with elaborate sets, costumes and inside jokes. Last year, the anchors took fans back to Blockbuster for a nostalgic movie-themed reveal, dressing as Titanic, Beetlejuice, Anchorman, Bring It On and Beverly Hills Cop characters.
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