Mr. Pibb is making a "bold" comeback–and we're not just talking about its presence at soda fountains.
The soft drink, which was introduced by The Coca-Cola Company in the 1970s as a competitor to Dr Pepper, is being rereleased with a new look and "extra" caffeine. Oh, and before you even ask, yes–there's a Zero Sugar version coming along with it.
Loyal fans of the soda know that this wouldn't be the first time the company has rebranded Mr. Pibb, which was renamed Pibb Xtra in 2001. Ironically, now almost 25 years later, its latest version boasts "extra" caffeine, but it's dropping the "Xtra" and going back to its roots with the original Mr. Pibb.
Coca-Cola Revives Mr. Pibb With New Look, Even More Caffeine
According to Coca-Cola, the reformulated Mr. Pibb will still feature the same "spicy" cherry soda flavor with hints of caramel that fans are familiar with, but with 30 percent more caffeine than the original Pibb Xtra recipe.
It comes at a time when not only are consumers looking for "bold" beverage flavors, but demand for energizing, non-alcoholic, sugar-free caffeinated drinks is also rising.
Related: Coca‑Cola Announces Major Change to Its Convenience Store Lineup
"Consumers have been asking for Mr. Pibb’s bold kick of cherry flavor for some time," Dane Callis, director, sparkling flavors at Coca‑Cola North America, explained in a statement. "If you go on Reddit, X and other social media, you’ll find conversations about the mystique of Mr. Pibb. Mr. Pibb has a feisty loyal following, so he’s coming back in a bold, fresh way."
Mr. Pibb returns with a new look.Bumped up caffeine aside (now 54mg of caffeine per serving, which is a little less than half of that found in popular energy drinks like Monster and a quarter of that found in more potent options like Celsius), Mr. Pibb's rebrand is also putting fans first and tapping into the nostalgia of its "iconic" 53-year-old name.
"When Mr. Pibb first launched, the packaging didn’t tell consumers what it was — it told them what it was not," Callis recalled. "Not root beer, not cola. It's something unique and original, a bold rebel in a category of norms. Nothing fans know and love about Mr. Pibb has gone away, but we took steps to modernize its look for new consumers’ tastes and preferences."
Mr. Pibb redesigned bottles.Mr. Pibb and Mr. Pibb Zero Sugar will be available in 12-packs of 12-oz. cans, as well as 20-oz. and 2-liter bottles (regular, full-sugar Mr. Pibb only), at participating retailers in Florida, Chicago, Las Vegas, Michigan and California now (prices vary). It's historically been a regional release, so its limited rollout shouldn't be a surprise–but it's nothing to get too upset over, either, as it's not going to remain a market exclusive come next year (which is only two months away).
Coca-Cola said in a press release on Thursday that it has plans to take the new Mr. Pibb nationwide beginning in 2026, around the same time it expects its new, limited-edition Cherry Float Coke to roll out and Diet Cherry Coke to return as a permanent offer.
Next: Coca-Cola Sports Drink Brand to ‘Set a New Standard’ With ‘Functional’ Product Innovation
Hence then, the article about coca cola rereleases fan favorite soda with even bolder recipe new look was published today ( ) and is available on Parade ( Saudi Arabia ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( Coca-Cola Rereleases Fan-Favorite Soda With Even 'Bolder' Recipe, New Look )
Also on site :
- Five killed in helicopter crash on Africa’s highest mountain (VIDEO)
- transcosmos and V, Inc. launch metaverse creator services for VRChat via Geek Jack, transcosmos's cross-border e-commerce site for entertainment items
- The Christmas Day Storm