The holidays are fast approaching, and that means one thing for fans of Gwyneth Paltrow’s lifestyle brand: the arrival of the annual Goop Christmas Gift Guide. Every year, the curated collection of luxurious and often head-scratching items creates a massive buzz online, and 2025 is no exception. This year’s list drops a mix of the outrageously expensive and the unexpectedly domestic, giving everyone something to talk about.
The collection wouldn't be Goop without items that stop shoppers mid-scroll. The standout is a $70 Pasta Water Candle. The candle is inspired by the starchy water used to cook spaghetti. For the gourmand who has everything, the home section also offers a $700 teapot, a $491 cocktail shaker, an extra virgin olive oil for $299, and a salt and pepper mill set priced at $320.
Wellness enthusiasts are also catered to with some big-ticket items alongside Goop’s signature playful products. Shoppers can find a folding Pilates reformer for $2,800, a full body red light mat at $1,199, and a $98 double-sided vibrator. There’s also orgasm balm for $40, sleeping glasses at $60, and healing hot chocolate for $40.
Budget-Friendly Buys to Break the Internet
Despite the five-figure price tags, there are plenty of gifts for fans looking to grab a piece of the Goop magic without completely emptying their wallets. The least expensive item in the entire guide is hot sauce for $12. Other items under the $50 mark include a green and gold toothbrush for $24, a scrunchie ornament at $34, ballet grip socks for $18, and houseplant potting soil at $19. For the perpetually prepared, there's a comb keychain available for $42.
Jewels, Leather, and the Ultimate Splurge
For the high-rolling gift-giver, Goop has truly delivered a roster of fantasy presents. Topping the investment list is a Hermès Multi Togo Kelly Bag priced at a staggering $16,500. Not far behind is a sophisticated Cartier watch coming in at $5,133, and a $1,400 ashtray. For those who enjoy a stylish home game night, there's a chic $300 backgammon set.
The fascination with the annual Goop guide is not limited to 2025's pasta water candle. The brand has cultivated a loyal readership—and generated consistent media coverage—by pushing the boundaries of holiday gift giving. Past years have included some truly headline-grabbing items that define Goop's playful luxury niche.
The 2024 list featured a loaf of bread for $65 and a home sauna priced at $3,900. In prior years, the guide offered a $535,000 mini yacht, $10,500 Chanel sled, a $37,290 indoor children’s playground.
See the full 2025 gift guide here.
Next: Gwyneth Paltrow’s Engagement to Brad Pitt Ended for the Goopiest Reason Ever, New Bio Claims
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