Every year, the Macy’s Thanksgiving Day Parade delivers an unforgettable mix of nostalgia, joy and pure holiday magic. From the enormous balloons soaring over Manhattan to the music, floats and marching bands, the Parade never fails to bring generations together in front of the TV. But this year, a few familiar faces from the early 2000s are joining the fun for the very first time, and they’re sure to make audiences smile.
The beloved Serta Counting Sheep, the animated icons from the brand’s award-winning commercials, are making their Macy’s Parade debut with a whimsical new float called The Counting Sheep’s Dream Generator. The float will travel down 34th Street on Thanksgiving morning, marking the first time the famous flock has ever joined the Parade lineup. The debut coincides with a major milestone, the 25th anniversary of the Counting Sheep campaign, which first launched in 2000.
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A Dreamy First Appearance
Serta parade floatSerta
The new float will be hard to miss. Designed to capture the warmth and wonder of bedtime, The Counting Sheep’s Dream Generator is described as a whimsical nighttime machine filled with stars, moons and clouds that light up and spin as the sheep steer the dreamlike display. Parade organizers promise that the spectacle will “blanket the streets of New York City—and homes across the country—with warmth, wonder and pure joy.”
The partnership celebrates both the holiday season and the enduring charm of the Serta brand. To mark the occasion, Serta has launched the 34th Street Collection, a limited-edition line of mattresses inspired by the magic of Macy’s Herald Square and the nostalgic spirit of the Parade. The collection includes special design details, like a lovable Counting Sheep illustration, and features the brand’s signature comfort technologies, such as Zoned Comfort support and Cool Twist gel memory foam.
A 2000s Icon Returns
If the Serta sheep look familiar, that’s because they’ve been part of pop culture for decades. Created by Aardman Animations—the studio behind Wallace & Gromit—the “Counting Sheep” first appeared in Serta’s 2000 ad campaign. The concept was simple and funny: Serta mattresses were so comfortable, people no longer needed to count sheep to fall asleep. The charming claymation-style commercials became instant classics, earning Serta a Gold Effie Award and securing the sheep a spot on Madison Avenue’s Walk of Fame in 2008.
Now, as the flock celebrates its 25th anniversary, their parade debut feels like a well-deserved encore. It’s a nostalgic treat for anyone who remembers their mischievous personalities and sleepy antics from TV.
Fans can catch The Counting Sheep’s Dream Generator in action during the 99th Macy’s Thanksgiving Day Parade, airing November 27 on NBC and streaming on Peacock from 8:30 a.m. to 12:00 p.m. in all time zones. Whether you’re tuning in for the floats, the music or just a little holiday comfort, these famous 2000s icons are sure to deliver sweet dreams and smiles along the way.
Related: This Old-School Cooking Secret Is Making a Major Comeback In 2026
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