New Marriott Bonvoy Research reveals importance of AI for holiday planning and new trends for 2026 ...Middle East

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New Marriott Bonvoy Research reveals importance of AI for holiday planning and new trends for 2026
Four in five (79%) travellers in EMEA intend to go on more or the same amount of holidays in 2026 compared to 2025, including 39% who plan to go on an increased number, according to new industry research conducted by Mortar, of more than 22,000 adults across 11 key travel markets in Europe, the Middle East and Africa.

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