Farnek has appointed Salome Joubert as its new Head of Soft Services. Reporting directly to Managing Director Julian Khalil, Joubert will oversee strategic planning, quality control, and sustainable innovation.
In her new role, Joubert will oversee the delivery and performance of Farnek’s Soft Services Division. Her primary responsibilities include ensuring operational excellence, maintaining high service quality, and promoting sustainability. Additionally, she will lead process improvements, vendor management, and team development across multiple sites.
“Salome is a seasoned hospitality and soft services leader with over 15 years of experience managing large-scale operations across the UAE and internationally. She has successfully led the opening of multiple five-star hotel properties and major entertainment venues,” said Julian Khalil, Managing Director of Farnek.
“She is a hands-on leader that has successfully employed cost optimisation strategies and is committed to international standards of excellence. She will be an integral part of our senior management team, and I am looking forward to working closely with her,” added Khalil
Joubert commented: “Farnek has an enviable reputation in the UAE FM market. The company invests heavily in training, sustainability, innovation, and technology, which are the key elements that support a more cost-efficient and sustainable operation. I am delighted to have joined such a progressive and forward-thinking organisation.”
Joubert, a South African national, commenced her career in 1997 as a Housekeeper with Hilton Hotels. After nine successful years, she joined Accor as a Complex Executive Housekeeper. In 2013, she was appointed Cluster Executive Housekeeper for Damac in Dubai. Subsequently, she spent the last seven years working as Senior Manager of Soft and Support Services for Enova, a UAE-based integrated energy and multi-technical services company.
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