Travis Kelce is in the news again, and this time for a surprising reason (aka not football or being Taylor Swift’s fiance!) This week, Six Flags teamed-up with the NFL Champion for a new partnership. JANA Partners sent out a release explaining their recruitment of the Kansas City Chiefs tight end and the resulting 9% ownership stake in Six Flags. It’s an interesting move for the NFL player as he looks ton build that business portfolio even further. (We can forecast a 200% increase in Swift’s music being played through the loudspeaker at Cedar Point over in Sandusky, Ohio.)
While JANA Partners is touting moves to improve guest experience, and let’s be real enhance shareholder value, there is a slight nostalgic angle to this news too. Like most kids from Northeast Ohio, Kelce remembered taking trips to Six Flags with his family. (Cedar Point is massive and if you’re a roller coaster person, The Millenium Force was a belle of the ball in the theme park community for a while there.) So, the NFL star is excited to bring the brand back to prominence with this new partnership.
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