Hard as it is to believe, the end of 2025 is officially on the horizon, putting us all one step closer to 2026.
As exciting as that might be for a variety of reasons, Mars is giving fans an even bigger reason to be thrilled about 2026's arrival, with the company recently unveiling their numerous planned product launches for next year.
Above all else, the iconic candy company is looking to add a fresh new spin to their expansive catalog with the launch of Snickers Crunchy Peanut Butter Ice Cream Bar.
As per an official press release from the company, the Snickers Crunchy Peanut Butter Ice Cream Bars marks the brand's latest foray into frozen ice cream treats bearing the classic Snickers wrapper.
"Featuring everything fans know and love about original Snickers Ice Cream Bars – 100% real peanut butter ice cream, crunchy peanuts, and smooth caramel covered in a delicious milk chocolatey shell – but with an explosion of peanuts both inside the ice cream and on top," Mars said of their newest product.
"Our iconic brands are always adapting. We carefully craft and deliver delicious treats to keep consumers and fans excited and buzzing about what's next, and our new innovations reflect that," said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America.
"Of course, we have more fun up our sleeves for the year ahead, but we're looking forward to kicking off 2026 with a swicy start," Wesley continued.
While there's no definitive date yet as to when Snickers Crunchy Peanut Butter Ice Cream Bars will arrive in your local grocery store, fans can nevertheless keep on the lookout for the icy delicacy in the early months of 2026.
As most fans of the brand likely know, the latest ice cream bars mark the third such item from Mars, following in the footsteps of similarly popular ice cream treats inspired by Snickers and Twix.
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