ROCHESTER, N.Y. — Foodlink is once again partnering with Wegmans to call on shoppers to help address food insecurity. It comes as food insecurity is rising in the Rochester region.
The 32nd annual “Check Out Hunger” campaign kicks off Wednesday. Shoppers at all 21 Rochester-area Wegmans stores can donate a few dollars or round up their bill anytime they check out. The money supports Foodlink, which stores and distributes millions of pounds of food to its partners across the 12-county region. Those partners include food pantries, community meal programs, and shelters.
A report released earlier this year found that food insecurity in the region grew from just over 9% in 2021 to nearly 13% in 2023. That amounts to over 160,000 people facing food insecurity in the 10-county region. That trend may be continuing, with Foodlink seeing a 40% increase in food pantry visits last year.
Some neighborhoods in Rochester have the highest rates of food insecurity in the state. For example, in the 14605 zip code, which includes the Upper Falls and North Marketview Heights neighborhoods, over 30% of people struggle to put food on the table.
The campaign runs through Sunday, Nov. 30, just in time for Thanksgiving. You can learn more about Check Out Hunger here.
Foodlink kicks off ‘Check Out Hunger’ campaign as food insecurity rises in region WHEC.com.
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