Redefining Loyalty: Accor’s Kerry Healy on Personalisation, Technology and Human Connection ...Middle East

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Redefining Loyalty: Accor’s Kerry Healy on Personalisation, Technology and Human Connection
As Chief Commercial Officer for Accor’s Premium, Midscale & Economy Division across the Middle East, Africa and Asia Pacific, Kerry Healy oversees some of the most diverse and fast-evolving hospitality markets in the world. In this exclusive interview, she discusses how Accor is harnessing data and AI to deliver hyper-personalised experiences at scale—without losing the human touch. From redefining loyalty beyond points and perks to embedding emotional connection and cultural relevance into every stay, Healy shares how Accor’s vision for hospitality blends innovation with authenticity to create meaningful, lasting relationships with guests.

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