VIBE is joining forces with Rolling Stone, Billboard can exclusively announce on Thursday (Oct. 16).
VIBE will bolster Rolling Stone‘s hip-hop coverage and allow the brand to go deeper in the genre. VIBE will also print special collector’s editions of the magazine and launch a new interview series that spotlights in-depth conversations with the most important figures, ranging from musicians to superstar athletes and fashion icons.
“We are thrilled to announce that VIBE is joining forces with Rolling Stone,” said Julian Holguin, CEO of Rolling Stone. “This historic team-up will enable Rolling Stone to level up the publication’s hip-hop and R&B coverage, allowing RS to dive deeper into the culture. As part of this move, Rolling Stone will invest in VIBE across video, podcasts, long-form journalism, social media and experiential opportunities – all areas where Rolling Stone is a market leader. VIBE will continue to power cultural conversations and reestablish itself as a driving force for commentary and reporting. Our goal is to continue the mission VIBE was founded on while leveraging Rolling Stone to amplify its presence across all platforms.”
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Datwon Thomas, VIBE’s longtime editor-in-chief, is being brought in as Strategic Advisor to help with the transition. “Coming back to VIBE in this role is deeply meaningful to me and I am proud to remain connected to such an iconic brand that has been such a big part of my life,” he says. “The opportunity to help guide VIBE into the next phase of its growth and continued legacy is an honor.”
VIBE and Rolling Stone are actively looking to fill positions, including a new head of the VIBE brand, a video/podcast host and an events producer.
Both Rolling Stone and VIBE are part of Penske Media Corporation, which is also Billboard‘s parent company.
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