Austin’s biggest festival weekend got an early start when fans lined up around the block at Fair Market for a special Myles Smith performance at White Claw Sessions Powered by Billboard, a free concert series that brings fans together to enjoy the music they love.
Fresh off a run of sold-out stadium shows, the UK singer-songwriter gave fans a rare, up-close experience, performing some of his biggest viral hits in an exclusive setting.
Before Smith took the stage, Abraham Alexander, one of White Claw’s Next Wave Artists, set the tone with his soulful vocals and groove-heavy sound, getting the crowd ready for a night to remember.
FRANKIE_VERGARASmith opened his set with a captivating rendition of “Wait for You” and kept the energy going with a setlist that included fan favorites like “Gold,” “My Home,” and his Billboard Hot 100 hit “Stargazing.”
Fans kept their spirits high throughout the evening, sipping on a variety of White Claw flavors and products, and making the most of the interactive experiences on-site. Between sets, guests stopped by the interactive photo booth to snap pics with their crew and picked up custom White Claw-branded bandanas, perfect for their next music festival or concert.
FRANKIE_VERGARAA few lucky White Claw Shore Club members chosen at random even had the chance to meet Abraham Alexander and Myles Smith before they hit the stage. From can’t-miss shows and exclusive music experiences to collaborations with chart-topping artists, White Claw continues to show up in music culture in a big way. White Claw Sessions Powered by Billboard will continue to bring fans closer to the artists they love throughout 2025.
FRANKIE_VERGARADon’t miss your chance to Grab Life by the Claw and attend the next event! Sign up for White Claw Shore Club to stay updated on upcoming performances, drops, and community experiences for you and your crew.
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