Games industry analyst firm MIDiA Research has published a new report titled “The winning formula for Grand Theft Auto VI” where they explain why Take-Two Interactive should price GTA VI at $69.99. To reach this consensus, the analysts used the Gabor-Granger method and surveyed more than 2,000 United States consumers. According to their findings, the rumored $100 launch price (advocated by Wedbush Securities analyst Michael Pachter but opposed by Alinea Analytics analyst Rhys Elliott) would reduce both unit sales and overall revenue. In contrast, the industry-standard price of $69.99 would maximize the sales potential and align with consumer expectations. The […]
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