Gayle King was the latest to fall victim to TikTok’s strangest viral prank.
The CBS Mornings co-host was tricked by members of Oprah Winfrey’s team on Tuesday, October 7, into believing they wanted to pitch the luxury “Anthropologie rock” as part of this year’s holiday gift picks.
In a TikTok shared to the Oprah Daily account, the idea was presented with a straight face — that Oprah would love the chic, high-priced décor item. After being shown three different rocks, where King was told run for around $900 a piece, the 70-year-old had quite the commentary. “These are the hottest things to who?” she asked. After King was assured “everybody” is obsessed with the item, she doubled down. “Seriously?” she questions.
After a few minutes of the team selling the product to King, insisting that it’s the Christmas gift of 2025, and telling her they got a good deal on them, Gayle instructs the team to run them by Oprah, 71, herself. “You should show them to Oprah ‘cause I’m like, what?”
@oprahdailyShould we do it on Oprah next? @Anthropologie
♬ original sound - Oprah DailyBy the end of the video, the TV personality begins to suspect something fishy: “If I didn’t know better I would swear all of y’all are punking me… and somebody’s recording right now.” The team then burst into laughter as the video cut.
Viewers were quick to jump in the comments, writing things like, “This is the best one I’ve seen. ‘Send it to her,’” and “Gayle was not buying it.”
“The way he calls it a ‘stone’ instead of a rock. Makes it sound so elevated,” another noted.
A fourth stated, “His voice alone could sell me a regular rock!!”
The prank traces back to a viral TikTok trend that has been sweeping the platform since mid-September. It started when creator Phoebe Adams shared a tongue-in-cheek unboxing of what she called an “Anthropologie rock,” claiming she paid $150 for the flat, gray stone to decorate her entryway. Her boyfriend’s baffled response — “You bought a rock?” — set the tone for what became a series of parody videos.
Anthropologie itself has leaned into the joke, posting playful TikToks featuring faux rock displays in-store with price tags as high as $1,000. The brand captioned one video, “the season’s hottest décor: ROCKS ? .”
With King’s reaction now joining the growing list of TikToks, it’s clear the Anthropologie rock prank has officially entered mainstream pop culture — Oprah’s stamp of approval or not.
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