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Two sisters are wrapping their mission in comfort — and bringing it straight to the Sharks.
When sisters Joanna Serra and Barbara Kent set out to help their kids’ schools raise money, they didn’t expect their idea to grow into a national movement. The duo — Serra, a former teacher, and Kent, a West Point graduate and combat veteran — co-founded Fundraiser Blankets, a company that has transformed how schools, sports teams and nonprofits fundraise across the country.
Now, they’re ready to pitch their business on Shark Tank. Their episode airs Wednesday, October 8, 2025, on ABC’s Season 17, Episode 3.
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Based in Detroit, Fundraiser Blankets started as a way to give back — and it’s since become a booming small business recognized on both the INC 5000 and Vet100 lists for growth and innovation. The company specializes in custom logo blankets designed for school spirit and community pride, helping thousands of organizations raise millions of dollars while keeping more profit in the hands of schools and teams.
“When you start with genuine care, lead with mission, and keep helping others at the heart of what you do — success follows,” said Serra in a statement. “We’re honored to share that story on Shark Tank.”
Instead of popcorn or cookie-dough fundraisers, Fundraiser Blankets offers cozy, customizable throws that families actually want — starting at just $10 with free shipping. Their wholesale vendor model ensures higher profit margins for schools, PTOs, booster clubs and sports teams. Each blanket becomes both a keepsake and a symbol of community spirit.
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“We’ve warmed thousands of communities,” said Kent. “But can we warm the Sharks? You’ll have to watch and see.”
For Serra and Kent, the company’s upcoming Shark Tank appearance isn’t just about investment — it’s about celebrating every parent, coach and teacher who helped make their dream possible. What began as a simple idea between sisters has grown into a business that unites schools and supports students nationwide.
And on Wednesday night, America will see whether their story — and their blankets — earn them a deal in the Tank.
Fundraiser Blankets is a women-owned, veteran- and teacher-founded small business redefining school fundraising. Learn more at fundraiserblankets.com.
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