Uncrustables is hopping on the protein bandwagon and fans are here for it.
Best known for their frozen, crustless peanut butter and jelly sandwiches, the brand has announced the rollout of its “higher protein” line, which has hit select retailers this October. Each sandwich has 12 grams of protein and comes with more fiber and whole grains than the classic versions, making them a more balanced grab-and-go option.
Two new flavors headline the launch — Bright-Eyed Berry, featuring peanut butter paired with strawberry jam, and Up & Apple, which mixes peanut butter with apple cinnamon spread. Both are individually wrapped and ready to enjoy straight from the freezer.
“Crafted for flavor and quick, no-fuss mornings, these frozen sandwiches are a perfect fit for those seeking a protein-packed start to their day,” the company said in its September 29 announcement. “Whether you're heading to school, work, or the gym, Uncrustables higher protein PB&Js are your go-to snack for morning momentum.”
Fans of the nostalgic sandwich are already praising the protein-packed additions on social media.
“Ok i am getting this & uncrustables are my favorite,” one Instagram user stated.
Another shared, “Work lunch just got upgraded.”
Others insisted the new product only has more protein because of its size.
“Theyre bigger than a regular uncrustable which is why they have more protein,” one Facebook user commented.
Another claimed, “Also upped the fat (doubled). They just put more peanut butter in them.”
For fans of the nostalgic snack who want to add a little more protein to their diet, the new Uncrustable flavors might just be for you. The new products can be found starting in October at retailers like Kroger, Walmart, and Target.
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