A new Shark Tank product called The Gerty promises comfort for dogs who struggle when left alone. Here’s how it works.
When Todd Schram ran out of options to calm his anxious pup, he tried something unusual: leaving a pile of laundry on the dog bed, and it made a difference. That experiment inspired an idea that’s now headed to primetime on Shark Tank: The Gerty, an inflatable human-shaped doll designed to ease dogs’ separation anxiety.
The Gerty is a soft, inflatable figure that looks like a seated human with curved arms that mimic a gentle hug. Dogs can curl up against it as if someone is still in the room. Schram recommends slipping a worn shirt or hoodie over it so the scent feels familiar. Some pet parents even “talk” to the Gerty before leaving, to reinforce the connection.
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Unlike techy pet gadgets, The Gerty doesn’t move or make noise. It’s meant to quietly be there — on the couch, by the bed, or even in the passenger seat of a car.
Design Details
Material: Soft-touch, phthalate-free vinylStructure: Three separate air chambers for stability (head/torso, legs, arms)Care: Wipes clean, ships with repair patchPackaging: Simple box with instructions and care insertEach unit is made through overseas suppliers but ships directly from the U.S.Schram, who once ran a bar software startup, now runs the company solo. His goal is simple: create something sturdy, safe, and comforting for dogs who panic when their owners leave.
As the website says, "Gerty keeps your dog calm, safe and happy whenever you're away, and you get the peace of mind knowing they're OK."
The Gerty is available direct-to-consumer through thegerty.com and select online retailers. The basic version sells for $39.99 and the customized one (where you can have your own face on the doll) is $64.99.
Shark Tank airs Wednesdays at 10 p.m. ET/PT on ABC and streaming the next day on Hulu.
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