Immersive lighting with unmatched color accuracy for a next-level viewing experience.
Leading smart lighting company Govee, today announced the immediate availability of its highly anticipated Govee TV Backlight 3 Pro after its successful debut at IFA 2025. For dedicated TV fans, movie buffs, sports viewers and serious gamers, this groundbreaking device is now ready to elevate their home entertainment experience to new heights, creating the ultimate, truly immersive viewing backdrop.
The Govee TV Backlight 3 Pro embodies Govee’s “Life is Colorful” philosophy, empowering users to personalize their home cinema with intelligent lighting that seamlessly combines aesthetic appeal and cutting-edge functionality. It sets a new standard for immersive viewing by precisely matching on-screen content with dynamic backlighting.
“The future of immersive home cinema is here, brighter and more colorful than ever. At Govee, we pride ourselves on delivering groundbreaking innovations that make the home more magical. We are empowering users to redefine their home entertainment with the Govee TV Backlight 3 Pro, with intelligent lighting that reflects their content and enhances their viewing experience.“said Eric Wu, CEO of Govee.
Industry-First HDR Triple-Camera Color-Matching SystemA pioneering system that accurately captures TV screen colors with a groundbreaking image sensor featuring HDR capture capability. Equipped with the industry’s first HDR triple-camera wide-area color-matching system, the TV Backlight 3 Pro achieves more accurate color capture through three high-precision lenses working in tandem.
The TV Backlight 3 Pro introduces an innovative algorithm that captures both short exposures (to preserve highlight details in bright scenes) and long exposures (for capturing detail in shadows and dark scenes), with the HDR sensor merging these exposures into a single optimized image for precise color sampling and a theater-quality picture texture.
Enhanced LuminBlend™ Upgraded Light Strip, Accurately Reproduces True Colors
The TV Backlight 3 Pro features an industry-leading high-density lamp bead design, delivering 30% more brightness and an even, full lighting effect. Equipped with self-developed 16-bit color chips and RGBWWIC five-way independent light control technology, it offers outstanding white light performance, accurately reproducing the clarity of cool white and the softness of warm white light for a brighter and sharper view.
Govee AI for Smarter Entertainment
Govee AI brings an intelligent suite of features and automations to amplify senses and create a superior home cinema experience. Its AI intelligent color mixing system uses deep-learning to automatically adjust the backlight’s white balance and saturation settings, moving beyond simple color matching to create an immersive experience that perfectly matches the content’s style and atmosphere.
It also features the Intelligent Black Edge Elimination for avoiding color distortion from black bars, extracting only the main colors from the content for precise color matching no matter the content’s aspect ratio. The Intelligent Black Screen Detection with automatically backlight power-off for improved ease-of-use & energy savings.
Smart Control and Smart Living
With the Govee Home App, users can unlock hundreds of preset scenes, enjoy immersive DreamView synchronization, or let the lights move to the rhythm with Music Mode. Like all Govee lights, the Govee TV Backlight 3 Pro offers seamless smart control and ecosystem integration. Control your lights effortlessly using the Govee Home App, voice commands through Amazon Alexa or Google Home, or expand your setup with Matter compatibility.
Pricing and Availability
The Govee TV Backlight 3 Pro is available for purchase starting today on Govee.com and Amazon, retailing for $179.99 (55-66” TV) and $209.99 (75-85” TV).
About Govee
Govee has been revolutionizing the smart living experience with innovative, ambient lighting solutions since 2017. From living spaces, gaming setups, and outdoor areas, Govee’s smart home tech is not just visually stunning, but also functional – transforming small everyday moments into more personalized and brighter engaging lighting experiences. Embracing the idea that “Life is Colorful” and pushing the boundaries of what lighting can do by blending design, and utility. To learn more about Govee, please visit govee.com.
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