This year, the fan-favorite candy company Hi-Chew celebrates its official 50th anniversary.
To better commemorate the occasion, the iconic candy brand is rolling out a brand-new line of products that will be sold exclusively on TikTok Shop, spelling out an exciting partnership between the social media platform and Hi-Chew, as per a recent press release from the company.
"We're incredibly grateful to celebrate 50 years of Hi-Chew with the fans who've made it all possible," said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. "The love for Hi-Chew continues to grow, and it's been amazing to see people of all ages share their passion for the brand."
To celebrate the big event, Hi-Chew is introducing several new merchandise items for purchase on TikTok Shop.
This new collection specifically features everything from colorful printed patches and bag charms to fresh and funky bucket hats. An official breakdown of the collection is featured below:
Printed Patch ($8.59): "A perfect addition to your backpack, jacket, and more. For some lucky members of the Chew Crew, they can add this patch to their exclusive Chew Crew Jacket to level up the brand love."Enamel Pins ($14.59): "These vibrant pins are perfect for adding a pop of color to your favorite jacket, tote bag, or any accessory."Enamel Bag Charms ($14.59 each): "Add this to your favorite bag or key chain for a fun way to show off your love for Hi-Chew!" Bucket Hat ($26.90): "Stylish and versatile, this hat adds a fun pop of color and flair to any outfit!"Plush Hi-Chew Shaped Purse ($34.90): "Inspired by the classic Hi-Chew pillow pack packaging, this vibrant yellow purse is ideal for carrying your personal Hi-Chew stash on the go!""This commemorative collection is a fun and unique way to bring that energy and our appreciation to life," Hi-Chew's corporate executive went on to say. "And for the first time ever, we're launching our brand on TikTok Shop, meeting fans where they already love to shop. It's the perfect way to celebrate 50 years of Hi-Chew with our fans."
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