Nutella fans, get ready–it's your moment to shine, and this year, it's coming with something special.
While there's no official "Nutella season," it certainly hits different this time of year. Known as a creamy, chocolatey and rich spread that's versatile enough to use on (or in) pancakes and French toast, in lattes, and as a frosting or filling for baked goods, its decadence pairs perfectly with the cozy vibes of late fall and winter. Now, we predict fans will be searching high-and-low for the sweet little treat this cozy season because of its jars.
Nutella Debuts Limited-Edition Holiday Jars for 2025 Season
On Thursday, Nutella revealed it would be launching collectible jars feature "enchanting holiday designs" in addition to the limited-edition mini jars fans expect to see stockpiled in stores this time of year.
Related: Nutella to Get First New ‘Taste Innovation’ in Over 60 Years
"We're thrilled to bring our fans these beautiful limited-edition Nutella Holiday Glass Jars and Nutella Holiday Mini Jars that capture the spirit of the season. Whether you're looking for the perfect gift, adding a festive touch to your holiday decorating, or elevating your seasonal baking, these collectible jars with their festive holiday designs are crafted to make every moment a little more special," Noah Szporn, senior vice president of Nutella, Ferrero North America, told Parade via email on Sept. 25.
The festive glass jars will feature one of four designs and a personalized label, filled with 7 ounces of the spread.
Nutella's Holiday Glass Jars launch in four collectible patterns this holiday season.They're the perfect little gift to add to a stocking, wrap for a relative, or surprise a friend with. (Empty jars could also be up-cycled and used for holiday decorating, baking, or storing small items like tealight candles, sprinkles and spices.)
The collectible jars feature one of four patterns and a label for personalization.Its mini 1-ounce jars may be tiny, but they're also mighty festive and decked out with enrobed with holiday patterns.
Mini Nutella jars, holiday edition.Where to Find the Collectible Holiday Glass Nutella Jars
Nutella's 2025 collection of holiday designs and mini glass jars will be available at most major retailers and grocery stores nationwide in the coming weeks, according to a spokesperson–but only for a limited time while supplies last, for a suggested retail price of $1 (for the minis) and $4 (for each holiday edition).
To make the holiday season even more magical, the iconic hazelnut spread is partnering with Hallmark to launch a casting call for family recipes featuring its beloved hazelnut chocolate spread. Now through November 2, fans can submit their recipe for a chance to be among the select few lucky winners to be treated to an "unforgettable holiday adventure" and see their submission come to life at the Hallmark Christmas Experience as well as in a campaign online. For official contest rules and details, visit the sweepstakes website.
Next: Ferrero Rocher to Undergo Major Transformation This Year
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