Jordyn Woods has been building her empire piece by piece, and now she’s adding something cozy to the mix. She just celebrated her 28th birthday on Tuesday, September 23, posting a glam video with the caption “walking into Libra season.” But the real gift isn’t for her — it’s for fans. Woods has teamed up with Adore Me on a brand-new collection, and it’s already turning heads.
Announced earlier this month in a press release, the SOFT TOUCH Collection is Adore Me’s first major loungewear drop — and its debut men’s underwear line — with Woods as the face of the campaign. Think 100 mix-and-match pieces: bralettes, camis, wrap tops, wide-leg pants, onesies, even boxer shorts. Fabrics come in jersey, rib, and pointelle with delicate trims, and the price point is refreshingly accessible: everything is under $50 for VIP members.
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"Feeling comfortable in what I'm wearing is so important to me," the TV alum said. "It impacts my confidence and how I feel about myself. This collection is called SOFT TOUCH for a reason! The fabrics are so plush and cozy you won't want to take them off."
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Doubling down on the cozy, Woods gushed to People, “It speaks for itself. It’s truly that soft. I could live in it, honestly.” But for the business mogul, it wasn’t only about the fabrics. She’s long been outspoken about representation in fashion, and she brought that same perspective to this collab. “We are all born different. We all have different body types, and growing up, even being a curvier girl, it’s something that I’ve always focused on,” she explained to the outlet. “We just need to normalize more body types. So for me, inclusivity is really just about promoting positivity.”
As for her support system? Woods says longtime boyfriend Karl-Anthony Towns, now with the New York Knicks, has been cheering her on every step of the way. “He’s super supportive,” she shared, nodding to his excitement over her new venture.
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Of course, this isn’t her first foray into fashion — the Los Angeles native has worked with Boohoo, Addition Elle, and PrettyLittleThing, and launched her own line, WOODS by Jordyn, back in 2023. But SOFT TOUCH is her biggest mainstream retail collab yet, putting her designs in front of millions at major stores.
Shortly after Woods dropped the announcement, it didn’t take long for the internet to react. And the consensus? Fans are here for it.
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“Adds all pieces to my cart ?,” one person wrote on her launch post. Another chimed in, “Oh yes I need asap.” Plenty of others filled the comments with heart-eye emojis, fire emojis, and endless strings of pink hearts.
Loungewear aside, Woods has been keeping busy. She turned heads at New York Fashion Week with a dramatic white-brow look at the Luar show, and later sparkled at the Jared Jewelers premiere in crystal-embellished heels. She’s also been spotted courtside at Knicks games to support Towns, 29, and even shared a sweet reunion moment with Kylie Jenner in the stands.
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