SANTA BARBARA, Calif. (KEYT) - Santa Barbara is kicking off a major effort to revitalize its downtown, with the official launch of the Downtown Improvement Association set for Thursday.
Crews are already pressure-washing sidewalks and refreshing landscaping along State Street to make the corridor more welcoming. A storefront beautification program will transform empty windows into showcases for local artists, while a pilot project will reimagine outdoor dining with elevated “pedlets.”
City leaders say the improvements aim to boost foot traffic, support businesses, and create a more vibrant experience for visitors and residents alike.
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