Hulu has announced a price increase as its parent company, Disney, navigates choppy waters following the return of Jimmy Kimmel Live!The announcement, which arrived in an email to subscribers on September 24, came on the heels of the host’s tearful comeback and amid a flurry of fan support and affiliate opposition.
The email from Hulu, owned by Disney, informed members that the price of the Disney+, Hulu, ESPN Select Bundle Premium would increase to $29.99/month, effective on their first billing cycle on or after October 21, 2025.
The email stated: “Dear Member, Thank you for being part of the Hulu community. We're so glad you've enjoyed everything we have to offer, from blockbuster movies, to brand-new series and exclusive Originals. As part of our continued investment in delivering world-class entertainment, the price of your Disney+, Hulu, ESPN Select Bundle Premium will increase to $29.99/month on your first billing cycle on or after October 21, 2025. Your plan will automatically renew at the new price unless you switch plans or cancel via Account before then.”
Related: Jennifer Aniston Makes Her Feelings About Jimmy Kimmel’s Return Very Clear
The night before, on September 23,Jimmy Kimmel made his emotional return to television after a brief suspension. His show had been sidelined after comments he made about the killing of conservative activist Charlie Kirk. During his comeback, a tearful Kimmel addressed the controversy, stating, "it was never my intention to make light of the murder of a young man."
He also took aim at the head of a regulatory organization, accusing them of "mob tactics," and made pointed remarks about President Donald Trump's reaction to jokes about him or his administration. The episode’s broadcast was not available to viewers in all markets, due to opposition from the owners of some local ABC affiliates. Those broadcasters, which are run by the companies Nexstar and Sinclair, reportedly account for about one in five of ABC's local stations in the US.
While the price hike is positioned as a way to invest in new entertainment, it’s occurring as Disney is facing intense scrutiny over its handling of the Kimmel controversy. It remains to be seen if fans who turned to Hulu + Live TV to watch Kimmel's return after their local channels refuse to air it will pay an increased price.
Next: Jimmy Kimmel Addresses Charlie Kirk’s Family, Advocates for Free Speech During Return Episode
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