The new hospitality, between technology and philosophy ...Middle East

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The new hospitality, between technology and philosophy
In November, Simone Puorto, Head of Emerging Trends & Strategic Innovation at Hospitality Net, will speak at BTO 2025 in Florence, alongside Romy Abbrederis and Alessio Re. His talk, titled “Zero-Click, Zero-Friction: Rethinking Hospitality from Discovery to Operations?”, will explore the future of hospitality in an age of radical digital transformation.

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