Bubly is partnering with Nelly on a truly unexpected new release to "bring back the fizz" and a fan-favorite seasonal flavor.
The PepsiCo brand of sparkling water and early 2000s hitmaker may not have a lot of crossover, but there's one key element tying them together and it's "crisp to its core."
With fall officially upon us, it's time for Apple Bubly to make a comeback and this year, the flavor of the season is being reimagined with a "cheeky" collab co-starring Nelly's Apple Bottoms.
Apple Bubly Is Back–And It's Getting Its Own Apple Bottoms
Coinciding with the return of the fan-favorite sparkling water flavor, the Y2K fashion icon is re-releasing an exclusive pair of its recognizable jeans as part of a limited-edition bundle, according to a press release shared with Parade.
The custom denim features the iconic apple-shaped pockets big enough to hold a can of Bubly and, for the first time ever, green apple-colored stitching that reads, "Apple Bubly," along with gold metallic detailing. Each bundle will also include a specially-designed can of the popular sparkling water wrapped in denim-like packaging.
Apple Bubly Apple Bottoms.Related: Mountain Dew Spills All the Details on Its ‘Experimental’ New Collaboration
"Apple Bottoms has always been about celebrating curves and culture," the multi-Grammy Award-winning artist and entrepreneur shared in a statement. "This collab with bubly™ is the perfect way to give fans something familiar yet fresh–the jeans, the fizz, and that classic apple energy."
While this may sound like a totally made-up campaign for social media, we're told the partnership is real and fans will have a chance to score a pair of the Apple Bubly Jeans as part of a highly-curated collab box launching on Thursday, Sept. 18, in a full range of inclusive sizes via the Apple Bottoms website for $79 (while supplies last).
"Long before the peach emoji, Apple Bottoms made curves cheeky and iconic," Katelyn Meola, Bubly sparkling water's brand marketing director, added. "This partnership is our gift to fans: the return of Apple Bubly, made with a playfully refreshing Y2K denim twist, and the perfect excuse to drop it low, low, low this season."
Along with the jeans and the special can of Bubly, each limited-edition bundle also comes with a trendy Y2K-inspired tank top and accessories made for fans to customize their look as they would have a charm bracelet almost 20 years ago, including a mini denim clutch, a keychain, a charm and an iron-on patch.
Oh, and it's backing a "fall-themed remix" of the 2008 hit "Low" by Flo Rida and T-Pain.
As for where fans can find the seasonal favorite apple-flavored beverage, it should be on shelves at retailers that typically stock other flavors of the sparkling water now, if not, in the coming weeks.
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