Viral lifestyle brand Bogg Bag released a new collection that's perfect for fall, and fans are already "obsessed" with the colors in the lineup.
The latest additions to its ever-expanding range of durable store-all bags channel university vibes, and it arrived just in time for back to school season.
Bogg Bag's Fall Collection: Varsity Prep
In three fresh hues—Academy Moss (olive green), Oxford Blue (navy), Crimson Crest (burgundy)—plus the printed Go Sports release, the Varsity Prep trio each include a cream exterior with the base, straps, and two stripes down the front and back in the featured colorway of choice. The Go Sports version, meanwhile, is navy with burgundy accents.
The entirety of the collection, available online, is offered in the brand's three signature sizes, from small to large: Bitty Bogg ($60), Baby Bogg ($80), and Original Bogg ($100).
Why Shoppers Love It
On social media, fans raved over the new fall-ready color options, showing off their picks and showcasing the multi-use nature of the bags.
"Classic, clean, and effortlessly cool ? Meet Oxford Blue — your new go-to Bogg," the brand teased of the new drop, garnering responses like, "Obsessed with this color," in part, in the comment section.
"Do I need another ?? yessss," another person tried to convince themselves.
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"Love this new style!" another comment read on a separate post, with one fan writing, "loveee a spacious bag for everythinggggg??."
Someone else added on a different video flaunting the green variant, "Okay I love this colorway! I need it."
Bogg Bag's Purpose
For those unfamiliar, Bogg was launched in 2011 by "mom on the move," Kim Vaccarella, who "could never find a bag that truly held up. So she built one herself." The totes were made to be "indestructible, washable, and built to hold it all. It’s tip-proof, won’t collapse, and was designed to handle whatever life throws your way," the brand promises. It continues to go viral on social media due to its unbelievable capacity and seemingly everything-proof design.
Related: Gap’s New Totally Unconventional Collaboration Is Turning Heads: 'Need Every Color'
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