Sydney Sweeney found herself at the center of controversy earlier this summer after starring in an American Eagle campaign that critics said took a playful pun on “jeans” and “genes” a little too far. The ad, which highlighted traits like hair and eye color alongside images of the blonde, blue-eyed star, drew accusations of leaning into outdated beauty standards and even eugenics rhetoric. The backlash hasn’t blown over, and some Emmy viewers questioned the decision to have her appear as a presenter.
When the Television Academy revealed its roster of presenters earlier this month, Sweeney’s name immediately sparked debate online. Some users said it was a misstep to spotlight her in the middle of the ongoing American Eagle controversy, while others argued that the Emmys should have chosen someone less polarizing to hand out awards. The announcement thread on X quickly racked up comments from both critics and fans, previewing the divided reaction she would face on the night of the show.
Sweeney, 27, presented the award for Limited/Movie Supporting Actor at the 77th Annual Emmy Awards on Sunday, September 14.
Owen Cooper ultimately took home the trophy for his role in Adolescence.
Even before she left the stage, reactions to Sweeney’s appearance were pouring in. Critics were quick to slam her presence at the ceremony, suggesting the controversy surrounding her American Eagle campaign should have disqualified her from participating.
“Nobody to throw a tomato at that Sydney Sweeney,” one person wrote on X.
Another added, “Who let them put Sydney Sweeney on my screen?”
Still, not everyone agreed. Several viewers jumped to her defense, praising her appearance and shrugging off the backlash.
“[Cooper] won by meeting Sydney Sweeney,” one fan said.
Another commented, “Sydney Sweeney sizzled on the 2025 Emmys carpet in a red gown.”
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Sweeney’s appearance may have been brief, but it was enough to keep her name trending as the debate over her American Eagle ad continues to play out online.
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