Saltair, the social media-favorite body care brand (that has gone viral time and time again) founded by model and entrepreneur Iskra Lawrence, is expanding its fragrance line.
Much to the delight of its loyal fanbase, the cult-favorite beauty option unveiled its latest scent this week: Driftwood. Known for combining clean, skincare-level ingredients with luxurious body products, the brand’s newest launch promises a grounding, coastal-inspired scent that’s already generating buzz.
The new Driftwood Collection is described as “warm and grounding, where crisp air meets woody serenity.” With top notes of bergamot, an herbal touch of sage, and an earthy driftwood base, the scent is designed to capture the feeling of being at the water’s edge. It’s a more natural, woodsy profile than some of Saltair’s other scents, making it an intriguing choice for anyone who prefers clean, understated bath time fragrances with depth.
What’s in the Collection — and How Much It Costs
Driftwood launches in three of Saltair’s most popular product formats:• Serum Body Wash ($13) – A 17-ounce cleanser infused with moisturizing coconut and sunflower oils, hyaluronic acid, and amino acids to cleanse without stripping.• 5% AHA Serum Deodorant ($12) – A skincare-inspired deodorant that gently exfoliates while keeping odor at bay, now infused with Driftwood’s woody-fresh scent.• Multi-Lipid Body Butter ($20) – A rich, nourishing cream featuring ceramides, phospholipids, and shea butter for deep hydration.
Driftwood Collection (Photo courtesy of Saltair)For those interested in adding the full routine to their regimen, the brand is offering a Driftwood Trio Bundle for $38.50 (a savings compared to purchasing each item separately).
The Driftwood Collection is available exclusively on Saltair’s website, and is likely to roll out in Target and Ulta Beauty stores in the near future, though in-store availability may vary.
Fan Reactions to Saltair's New Scent
With Driftwood, the brand is adding a scent that feels sophisticated and gender-neutral, a balance that’s been resonating strongly with Gen Z and millennial shoppers who value inclusivity and simplicity in their routines.
On Instagram, fans reacted to the new drop revealed earlier this week, showing excitement to try it for themselves.
"Right in time for Fall vibes✨ so excited???," one said in the comment section of Saltair's initial debut post.
"Omg!!! Expanding love to see a new scent ?," another said, while more comments read, "oh ABSOLUTELY," "ohhh this sounds wonderful," "omggg this is EPIC ?," "omg i can’t wait to smell it ?."
On an upload that followed, yet another person dropped in to declare the new addition to the product lineup "downright dreamy," with a separate social media post attracting commenters proclaiming they're "Quite literally obsessed. ?," and admitting, "omg i would loveeeee to get my hands on this collection ???."
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A Brand Rooted in Inclusivity and Self-Care
Body care has been having a “skincare moment” lately, with more consumers looking for formulas that do more than just moisturize. Saltair has been at the forefront of this trend, infusing body products with ingredients like hyaluronic acid, AHAs, and ceramides—all while keeping them affordable and visually appealing.
Since launching in 2022, Saltair has quickly carved out its place in the beauty world with a mission rooted in inclusivity, sustainability, and transparency. Lawrence—who is widely recognized for her work in body positivity and fashion—wanted to create a line of body care that felt as indulgent as high-end skincare, but at an accessible price point.
The result is a collection of vegan, cruelty-free, paraben-free products packaged in eco-friendly materials like aluminum bottles and sugarcane-derived tubes. Today, Saltair can be found online and on shelves at Target and Ulta Beauty, making it one of the most accessible influencer-founded beauty brands on the market.
Related: Cult-Favorite Body Brand Releases Tantalizing New Scent That's Flying Off Shelves
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