Country music superstar Jordan Davis has remained incredibly busy lately.
Just a day prior to the start of his highly anticipated Ain’t Enough Road worldwide music tour, the 37-year-old award-winning singer songwriter has unveiled a new collaboration with the popular workwear clothing brand, Wolverine.
A limited-edition collection that "blends heritage, modern style and jobsite-ready performance," the new clothing collection taps into Davis' humble roots in Louisiana, as revealed in an official press release announcing the collaboration.
Starting today, fans of Davis' work can get their hands on a variety of durable apparel, including T-shirts, hoodies, shirt jackets, hats and boots through Wolverine.com and retailers across the nation.
Above all else, the new partnership with Wolverine will see the debut of both a soft toe and steel-toe boot based on Wolverine's popular Rancher footwear, as well as a new wedge-style Wellington dubbed the Bronc.
“It was important to me to include clothes and boots in the line that were versatile,”Davis said in the press release.
“I wanted to have pieces that looked and felt good no matter where I was," the best-selling musician continued. "The Bronc wedges are one of my favorite pieces in the collection - I can wear them on stage, working at the farm or dropping off my kids at school.”
Wolverine echoed Davis' sentiments when it came to their new clothing line, believing Davis to be a perfect example of the kind of everyday shopper they see as their ideal target audience.“This partnership is so authentic to who we are and to who Jordan is, and the resultingproduct reflects our consumer and their lifestyle,” said Lauren King, Senior MarketingDirector for Wolverine.
“We’re proud of the collection’s versatility and the blend of style and performance – something our consumer is constantly seeking," King continued. "The design process with Jordan was both enjoyable and rewarding knowing his upbringing and lifestyle is so close to theirs.”
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