Decoding AI’s Impact on the Changing Guest Journey ...Middle East

The traditional guest journey, a straightforward path from dreaming and discovery to conversion and experience, is being fundamentally reshaped by AI. Large Language Models (LLMs) are creating a new, non-linear journeys by delivering multimodal, personalized, and conversational experiences right from the discovery phase. This shift is happening quickly, with the ’hockey-stick’ growth in traffic driven by LLMs showing that AI is set to become a major force in driving web traffic.

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Last updated : 08 September 2025 clock 01:52 PM

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Decoding AI’s Impact on the Changing Guest Journey ...Middle East

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