In a move that brings esports closer to fans in their own language, the Battlegrounds Mobile India Masters Series (BGMS) is streaming its first-ever Gujarati language feed for Season 4, co-produced by the Duolingo English Test (DET). Streamed on NODWIN Gaming and DET’s YouTube channels, the Gujarati feed opened to a roaring start with 165,000 views on Day 1 alone, underlining the passion and demand for regional-language esports content. Running from August 18 to September 14, 2025, the season gives Gujarati-speaking fans the chance to experience the tournament in their own language with a unique local flavour.
BGMS Season 4 is streaming in multiple languages
For DET, this partnership reflects its focus on being where today’s youth are. As a globally recognized, affordable and accessible English proficiency test accepted by nearly 6,000 universities worldwide including in the US, UK, Canada and Australia, DET has become a go-to choice for students from Gujarat, one of India’s top study-abroad hubs. By co-producing the Gujarati stream of BGMS, DET is engaging with Gujarat’s youth in the cultural spaces they care about most, starting with esports.
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Gujarat has emerged as one of India’s most dynamic regions for both gaming and global education. It is a top market for esports viewership while also being a leading state for study-abroad aspirants, sending thousands of students every year to key destinations. In addition to matches, the Gujarati feed will also spotlight the journeys of rising stars throughout the tournament, giving fans the chance to connect with players and their stories as they unfold. For DET, this initiative reflects its commitment to building deeper connections with young audiences in Gujarat, not just by supporting their dreams of studying abroad but enabling access and making opportunities, whether in education or entertainment, more inclusive and within reach for young people.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming said, “The introduction of a Gujarati feed for BGMS represents a powerful step towards making esports accessible and relatable to millions of new fans in their own language. Regional-language content is the next frontier for our industry, and Gujarat stands at the heart of that growth story. With the support of the Duolingo English Test as a key partner, we are able to create experiences that feel personal, empowering, and truly reflective of the diverse voices that define India’s gaming community.”
Tara Kapur, India Market Lead, Duolingo English Test said, “At the Duolingo English Test, our mission is to break barriers, whether in language, education or access. Gujarat is a powerhouse across spectrums: it’s a leader in study abroad, a fast-growing market for gaming and home to a youth audience that’s ambitious and globally connected. We are excited to bring BGMS to the Gen Z audience along with our partners at NODWIN Gaming. Esports is the language of the youth and we are also hopeful of bringing the community together for memorable experiences.”
Fans can catch the Gujarati feed of BGMS Season 4 live on the NODWIN Gaming YouTube channel as well as the Duolingo English Test YouTube channel.
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