Taylor Swift just added another record to her résumé — this time with a diamond on her finger. On Tuesday, August 26, Swift, 35, and longtime boyfriend Travis Kelce revealed their engagement in a joint Instagram post that instantly turned into the internet’s main event.
“Your English teacher and your gym teacher are getting married,” they captioned the carousel, which showed the 35-year-old Kansas City Chiefs tight end down on one knee in a garden covered in flowers, Swift’s hand sporting a massive old mine brilliant-cut diamond ring, and the couple wrapped up in each other. They dropped a dynamite emoji, set the whole thing to Swift’s 2024 track So High School, and let the world do the rest. Within minutes, likes were piling in at a pace Instagram had never seen.
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A post shared by Taylor Swift (@taylorswift)
A spokesperson for Meta confirmed to NBC Newsthat the post hit over a million likes in the first nine minutes, 14 million in just over an hour, and more than a million reposts in under six hours. The spike was so intense it briefly knocked Instagram offline for some users. “Turns out Instagram needed to process this news, just like everyone else,” the company said in a statement. By the next morning, the engagement had surged past 28.5 million likes — enough to make it the most-liked Instagram post ever by a woman, surpassing Ariana Grande’s wedding reveal.
Taylor Swift now owns the most liked post ever on Instagram for any woman, with over 26 million likes in 13 hours. pic.twitter.com/c7l7bpVXbP
— Taylor Swift Charts+ (@chartstswift) August 27, 2025Fans took to X (formerly Twitter) with the kind of unfiltered reactions the 14-time Grammy winner usually inspires. “Queen of records ??,” one person wrote. Another marveled, “26 million likes in 1 hour. Taylor Swift truly is the universe’s favorite.” A third summed it up with, “It’s her world, we’re just living in it. And ukw, I wouldn’t have it any other wayyyy.”
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Of course, not everyone agreed she’d conquered the platform entirely. “Stop it she’s never gonna surpass Messi,” one commenter shot back, with another adding, “Not crossing Messi’s World Cup post.” And they’re right — soccer legend Lionel Messi still sits on the Instagram throne with his 2022 World Cup post, which has more than 74 million likes. The viral egg remains in second place with over 60 million. But for Swift, topping every other woman on the platform while breaking repost records was more than enough to keep her crown as the queen of internet moments.
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A post shared by Leo Messi (@leomessi)
The engagement capped off a whirlwind love story that’s played out in public since the summer of 2023. Kelce first confessed on his New Heights podcast that he tried to give Swift a friendship bracelet during her Eras Tour stop in Kansas City. A few months later, she turned up at Arrowhead Stadium to watch him play, and their relationship was suddenly very public. They were spotted together after SNL, and by December the “Shake It Off” chart-topper was telling TIME they’d been dating before that first Jumbotron shot. “I think some people think that they saw our first date at that game?” she said at the time. “We would never be psychotic enough to hard launch a first date.” The following February, they sealed the Chiefs’ 2024 Super Bowl win with an on-field kiss.
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Now, just over two years since the first bracelet attempt, the couple has made it official. The Chiefs declared Swift a “permanent member” of the family. SoFi Stadium offered itself up as a wedding venue. Starbucks joked about pumpkin spice season being interrupted. Even the Prince and Princess of Wales hit “like.” Swifties, meanwhile, are left to do what they do best — meme it all, stream it all, and keep those like counts climbing.
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A post shared by Starbucks (@starbucks)
The “Bad Blood” singer may not have passed Messi yet, but she doesn’t need to. She’s already turned her engagement into the most-liked Instagram post by a woman, set fresh records for speed and shares, and once again reminded the world that when she moves, the internet breaks with her.
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