Loyalty in action: How these hotels optimized their programs to drive direct bookings ...Middle East

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Loyalty in action: How these hotels optimized their programs to drive direct bookings
To kick off the loyalty program optimization track of the Direct Bookings Mastery Certification, we shared our exclusive guide on how you can go beyond the basic points-based hotel guest loyalty program model to meet rising guest expectations and drive more direct bookings. But what can you expect when you put those core strategies into practice?

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