Jim Beam is adding a "light and vibrant" blend to its permanent bourbon lineup that was previously exclusive to Europe before gaining popularity in North America.
Toward the tail end of 2024, some whiskey enthusiasts started to see limited runs of a new Jim Beam product on shelves–well, new to North America.
Jim Beam's Sunshine Blend was previously exclusive to the EU before it slowly began rolling out here in the U.S. in late 2024, and from what Parade is told, after "strong feedback" from fans, the company decided to expand the rollout for 2025 and release it nationwide.
What is Jim Beam Sunshine Blend?
This latest innovation from the best-selling bourbon brand is described as "smooth, light, and vibrant twist on classic bourbon." It is best served chilled, over ice, or paired with club soda or lemonade.
Jim Beam's Sunshine Blend is now available nationwide.Related: Jack Daniel’s New Flavor Is So ‘Surprisingly Good’ Fans Already Gave It a Nickname
The Sunshine Blend has a slightly lower ABV (40 percent) when compared to other Jim Beam bourbons (45 percent), which is part of why many find it to be so approachable and versatile.
Reviewers say the company's description is pretty accurate, suggesting that it's full-bodied and has a mild toffee scent and a "bit of honey" flavor.
"I am not mad at this," another joked. "I'm like surprised at how actually good this is," calling it the "perfect" summer bourbon.
Others appeared surprised that it wasn't too "sweet."
One more explained that while it's enjoyable on its own, it also makes a good whiskey and Coke and even better mixed drink with Dr Pepper.
It's not just people on this side of the Atlantic that seem impressed by the blend, as reviewers overseas have even said its smoothness and "interesting" flavor left them surprised as well.
Where is Jim Beam Sunshine Blend available?
Parade is told the new variety is now available at most whiskey retailers nationwide, next to the other popular Jim Beam products (like its Premium Single Barrel and Original Kentucky Straight Bourbon), for a suggested retail price of $19.99 (prices may vary).
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