Historic Colony House Motor Lodge Reopens: A Design Icon Anchors Roanoke’s Revival ...Middle East

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Historic Colony House Motor Lodge Reopens: A Design Icon Anchors Roanoke’s Revival
source : hospitality net ( Middle East ) () 127
After closing more than nine years ago, the Colony House Motor Lodge, one of Roanoke’s most distinctive mid-century modern landmarks, has officially reopened following a multi-million-dollar restoration. Originally opened in 1959 in the bold Googie-style and listed on the National Register of Historic Places in 2023, the property is now a fully reimagined boutique destination that merges retro flair with modern hospitality. Originally developed by brothers Glover and Richard Trent, the motor lodge was intentionally sited along Franklin Road to catch the eye of passing motorists. Designed by Kinsey & Motley architects of nearby Salem, the building features signature folded plate cantilevered roofs, geometric gables, rhythmic bay layouts and poolside breeze block walls, all hallmarks of Googie aesthetic, with echoes of Frank Lloyd Wright’s influence. The style, born of the optimism of the Atomic Age and post-war car culture, was considered dramatic, colorful and unmistakably modern for ...

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