Primetime TV Sees Ad Dollars Decline for Third Consecutive Upfront, but Streaming Lends Boost ...Middle East

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Primetime TV Sees Ad Dollars Decline for Third Consecutive Upfront, but Streaming Lends Boost
Madison Avenue continues to pull millions of dollars out of what was once its star vehicle — primetime TV — in favor of reaching smaller crowds of consumers watching their favorite shows at times of their own choosing. Even the wider availability of sports telecasts in primetime could not keep advertising commitments to linear broadcast […]

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