A mysterious countdown has appeared on Taylor Swift's website amid growing speculation that her 12th studio album will be released this week.
On the evening of Monday, August 11, a countdown to August 12 at 12:12 a.m. ET appeared on Swift's website. The website does not share what the countdown is for, but the multiple "12" references heavily imply that a new studio album is coming.
RELATED: Fans Think Taylor Swift Is Releasing Her Next Album Tomorrow — Here’s Why
Rumors of a new album started swirling Monday morning after her official fan account, Taylor Nation, made a suspicious post on Instagram.
Alongside a carousel of pictures from Swift’s Eras Tour, the account wrote, “Thinking about when she said ‘See you next era…’❤️?”
In every photo, Swift is wearing an outfit in a shade of orange — potentially hinting at the color scheme and aesthetic for her next project.
Though some fans initially believed Swift would be announcing the project on the August 13 episode of Travis Kelce‘s podcast New Heights, a recent TikTok posted by the singer points to one day earlier.
In a cryptic TikTok posted in October 2024, Swift wanders around the Hard Rock Stadium in Miami, Florida before an Eras Tour show. In the video, she stops right before section A12, pets her cat, and then winks at the camera.
Swifties will just have to wait until 12:12 early tomorrow morning to see if their theory is correct.
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