As the last days of summer fade, a chill creeps into the air—and onto supermarket shelves. For snack aficionados across the United States, the unofficial start of spooky season has arrived with Oreo's Halloween cookie reveal. The brand has dropped not one, but two limited-edition treats, and while fans are thrilled, the new glow-in-the-dark packaging has sparked one major, illuminating question.
Oreo is kicking off the festivities with a brand-new Spooky Colored Creme pack, a Walmart exclusive that’s already been spotted by eagle-eyed shoppers. This variety pack features 14 individual bags that glow in the dark, making them perfect for trick-or-treaters. Inside, cookie lovers will find five different cookie designs filled with a ghoulishly delightful two-toned creme.
For those who can’t make it to Walmart, the more traditional Oreo Halloween pack is also rolling out to major stores nationwide. This fan-favorite also gets a glow-in-the-dark makeover on its packaging and features six new cookie designs, all sandwiching the classic bright-orange creme that has become a Halloween staple.
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As news of the festive treats spread online, the fans made their way to social media to discuss the drop. One Instagram user captured the excitement, declaring, “Just like Reese’s shapes, Halloween Oreos hit different!????”
However, the packaging led to some wishful thinking. One fan wondered, “Do the Oreos glow or just the packaging….”
The answer, it seems, is just the wrapper. A fellow commenter quickly chimed in to manage expectations, writing, “haha just the package of course lol.” But the original question wasn’t so far-fetched, as another fan pointed out, “there r glow in the dark sour patch kids so I wasn’t sure ?.” The idea of an edible, glowing cookie was met with resounding approval, with one user exclaiming, “haha we would be glowing! Bring it on!???”
Even without a glow, fans love the limited edition packs. “Oreo is going so strong!” a fan commented. Others were mesmerized by the aesthetic, writing, “Those Oreos though ??? they’re so cool like wtf”.
Related: Target’s Spooky Cute Novelty Cups are the Best Money You'll Spend This Week
The special edition cookies are a great way to celebrate the holiday, one fan wrote, “Everything tastes better when it’s themed to a holiday. It just does ?”. The perfect seasonal collaboration was not lost on shoppers, who celebrated, “Oreos ? halloween The best time to be a lover of both”.
Whether you’re on Team Spooky Creme or Team Classic Orange, fans agree the new releases are “perfect” and can’t wait to get their hands on them. As one user put it simply: “I can't wait to try them!! Yum! ?”
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