Gap recently debuted an interesting new product innovation—and the release is turning heads across social media.
The legacy fashion brand, which first launched in 1969, provided a first look at its collaboration with Shay Mitchell-founded lifestyle brand Béis, and the lineup features one particular standout piece that offers a unique advantage for wearers, specifically those with frequent flyer status: an inflatable hoodie.
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The Gap × BÉIS Travel Hoodie was "dreamed up by @shaymitchell so you can snooze worldwide. Crafted in our premium heavyweight sweats. With an inflatable neck pillow and passport pocket, built in. It’s the hoodie that takes you places — comfortably," according to the brand's official social media post displaying a graphic of how to use the garment.
It's available in two colorways, black and light tundra (a cream-colored option), and retails for $128.
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Based on reactions to the reveal online, the apparel has already proven itself quite the unexpected item, but maybe not so unconventional after all, as shoppers surmise it'll be absolutely "perfect for traveling."
"Wow…???," one remarked, while another raved, "this is genius omg," and a third immediately dubbed it a "must-have."
"I will be wearing this EVERYWHERE. Which means I will be napping everywhere. ??," a fourth joked.
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The collection in its entirety, described as "function meets fashion," dropped on Aug. 1 with several travel-ready items including rolling suitcases, bags, and styles for the entire family.
The inflatable hoodie received much attention on Instagram, with uber popular accounts like Superline Network (with its following of over one million) and Hyped Leak reposting photos of the release.
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Between the two posts, social media users flooded in with praise for the design. "hell yeah!" one emphatic comment read, with three more declaring, "Perfect for traveling ?," "For travelling [sic] this is a great idea ???," and "Need every color."
"I neeeeed thissss?," someone else exclaimed.
Meanwhile, one top-liked comment pointed out the price tag, quipping, "Now someone make a 40$ one."
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